The NightLight Red Carpet Ambassador Program grants select influencers:
8,000+ followers
Minimum 5% engagement rate (last 10 posts)
At least 3 videos in past 60 days with 10K+ views
12,000+ followers
Minimum 4% engagement rate
Active Reels presence (minimum 4 Reels/month)
Fake followers (audited via Modash/HypeAuditor)
Engagement pods / suspicious growth spikes
Inconsistent posting
Off-brand content (violence, explicit content, etc.)
Attend minimum 8 events
RSVP 72 hours before each event
Minimum:
1 TikTok OR 1 Reel posted within 48 hours
3+ IG stories tagging @NightLightSeries
1 pre-event promo post (story or Reel)
Season total minimum:
14 feed videos (1 per event)
Content must include:
High-energy footage
Music + crowd shots
Location tag
Tag @NightLightSeries
Encouraged:
Transitions
“Come with me to NightLight”
Interviews at event
POV videos
Friend reactions
Before/after clips
